SF Core vs. SF Advanced

altrata offers two salesforce experiences depending on how you want to use the data salesforce core and salesforce advanced salesforce core provides full access to altrata functionality within salesforce, but operates as a read only experience altrata data is not written back to salesforce (including custom objects), which means it cannot be used in reports, dashboards, or salesforce flows and data controls are not available all other capabilities remain fully accessible in core, including bulk matching and ongoing automated matching match management (matched, possible, unmatched records) pathfinder and relationship intelligence matching filters (e g , match only a subset of your database) profile requests advanced search (including all available filters based on your license) full altrata profile viewing within salesforce salesforce advanced includes all of the above, with the addition of writing altrata data directly into salesforce fields , enabling reporting, automation, and admin configured data controls if you are interested in upgrading to salesforce advanced, please contact your altrata account manager or customer success manager